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Andy Lattal, Ph.D.

Centennial Professor, Behavior Analysis

Dr. Andy Lattal is Centennial Professor of Psychology at West Virginia University, where he has taught and mentored 45 doctoral students since 1972. Andy’s research, covering a host of topics across the discipline’s spectrum, has appeared in more than 180 research articles, chapters, and edited books. A past Editor of the Journal of the Experimental Analysis of Behavior, he currently serves in editorial capacities for eight professional journals. Andy has been recognized with several teaching and research awards, and for his professional service with the Society for the Advancement of Behavior Analysis’s awards for Distinguished Service to Behavior Analysis and for the International Dissemination of Behavior Analysis. He was a Fulbright Fellow at the University of Lille in France and in 2019 will be a Fellow of the Japanese Society for the Promotion of Science in residence at Osaka Kyoiku University in Osaka, Japan.

Rules Rule, or Do They?

  • By Andy Lattal, Ph.D.

    Rules are everywhere, from the Ten Commandments to those whose violations bring us into traffic court. It is no surprise that rule-governed behavior occupies such a prominent place in behavior-analytic theory. One perspective, on which there is no universal agreement, is that rules function as discriminative stimuli, setting the occasion for particular responses to be reinforced.
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