Darnell Lattal, PhD: The Women Leaders Designing, Developing, & Producing Excellence in eLearning Worldwide

Darnell Lattal, author of The Wisdom Factor  and CEO and President of ABA Technologies, Inc., a female-owned online learning company, has a Ph.D. in psychology and specializes in the science of learning. With over 40 years of leadership experience, Darnell believes that a successful workplace culture lies in bringing Ben Franklin’s maxim to life: “Carve mistakes in sand and success in stone.” At ABA Technologies, Inc., errors are seen as valuable opportunities to learn—a behavioral approach to shaping positive outcomes. Dr. Lattal knows that increasing demand for what her company does is the tip of a worldwide tidal wave seeking to extend excellence in learning outside traditional classrooms and corporate training structures. Success at ABA Technologies, Inc. is defined by Dr. Lattal as embedded in the highly polished instructional design and application skills of an extraordinary workforce in producing repeat business and expanding market reach.