Our tailored solutions start with a deep understanding of your organization. We then work with your management team to develop and implement custom training and support designed to modify driver behavior, enhance operational safety, and ensure compliance with the highest industry standards.
Results:
• Fewer incidents
• Enhanced driver safety
• Improved driver satisfaction and retention
• Better compliance with safety regulations and protocols
• Lasting, scalable improvements driven by data
Enter for a chance to win a $250 Amazon Gift Card – exclusive to NAFA 2025 attendees!
Driving Safety: Building a Proactive Fleet Culture
Pre-conference Workshop Presented by Alison Betz
Sunday, April 27th
1:00 - 5:00 PM
Tailored to help fleet management professionals build a proactive safety culture driven by behavioral science, attendees will discover how to implement behavioral methods to improve safety performance, lower incident rates, and enhance overall fleet safety culture. This is an interactive session where participants will explore how supervisors and leaders can effectively promote safety as a core organizational value by directly influencing employee behaviors.
- The workshop will focus on behavioral techniques that identify, encourage, and sustain safe practices across all levels of fleet operations.
- Participants will learn how to assess safety-related behaviors, implement reinforcement strategies to promote positive actions, and reduce at-risk behaviors among drivers and staff.
- Through real-world case studies, hands-on group activities, and strategic discussions, participants will walk away with actionable steps to foster lasting behavior change and cultivate a safety-first mindset within their organizations.
At the end of the session, participants will be able to describe what a safety culture is and identify key elements of a safety culture ; will be able to list where breakdowns in safety culture occur and how to overcome them; will be able to describe basic behavioral principles that can be used to impact safety culture ; and will be able to list various actions a supervisor and leader can engage in to build participation and support in a positive safety culture .
Pre-conference Workshop Presented by Alison Betz
Sunday, April 27th
1:00 - 5:00 PM
Tailored to help fleet management professionals build a proactive safety culture driven by behavioral science, attendees will discover how to implement behavioral methods to improve safety performance, lower incident rates, and enhance overall fleet safety culture. This is an interactive session where participants will explore how supervisors and leaders can effectively promote safety as a core organizational value by directly influencing employee behaviors.
- The workshop will focus on behavioral techniques that identify, encourage, and sustain safe practices across all levels of fleet operations.
- Participants will learn how to assess safety-related behaviors, implement reinforcement strategies to promote positive actions, and reduce at-risk behaviors among drivers and staff.
- Through real-world case studies, hands-on group activities, and strategic discussions, participants will walk away with actionable steps to foster lasting behavior change and cultivate a safety-first mindset within their organizations.
At the end of the session, participants will be able to describe what a safety culture is and identify key elements of a safety culture ; will be able to list where breakdowns in safety culture occur and how to overcome them; will be able to describe basic behavioral principles that can be used to impact safety culture ; and will be able to list various actions a supervisor and leader can engage in to build participation and support in a positive safety culture .
Why Won’t My Drivers Do What I Want Them To Do?
Presentation by Alison Betz and Matthew Betz
Monday, April 28th
12:00 - 1:00 PM
If you are like many other fleet managers, you may be asking why — after allocating resources to train drivers, ordering additional safety equipment for vehicles, and embracing telematics programs — your drivers still exhibit unsafe behaviors. The answer may be that you haven’t addressed the human behavior part of the equation. In this session, a human behavior expert will identify the missing link to changing and improving driver behavior through effective field supervisor safety coaching.
Analyze the basics of human behavior and how to apply them to your fleet safety program.
Assess your program to identify human behavior traps and discuss methods for adjusting your program accordingly.
Learn how to train field supervisors to support drivers and encourage them to employ safe driving behaviors.
Presentation by Alison Betz and Matthew Betz
Monday, April 28th
12:00 - 1:00 PM
If you are like many other fleet managers, you may be asking why — after allocating resources to train drivers, ordering additional safety equipment for vehicles, and embracing telematics programs — your drivers still exhibit unsafe behaviors. The answer may be that you haven’t addressed the human behavior part of the equation. In this session, a human behavior expert will identify the missing link to changing and improving driver behavior through effective field supervisor safety coaching.
Analyze the basics of human behavior and how to apply them to your fleet safety program.
Assess your program to identify human behavior traps and discuss methods for adjusting your program accordingly.
Learn how to train field supervisors to support drivers and encourage them to employ safe driving behaviors.
Look Out for Our ABA Team
Alison Betz
Alison Betz is vice president of business development and a senior consultant in the clinical and fleet areas of business. In her dual roles, she builds networks, works to understand industry needs, and crafts solutions to critical challenges facing clients. Additionally, she heads up B2B sales and delivers a suite of services, including program and safety assessments, leadership coaching, consulting, and process and systems design.
Matthew Betz
After spending over 35 years in fleet industry sales roles, Matthew Betz moved to the other side of the desk, taking a role in fleet management at DTE Energy in Detroit. In this role, he was responsible for on-boarding DTE’s first ever fleet management company, leads the DTE Fleet EV program, and is involved in DTE’s leading fleet safety program.
Maddie Duke
Maddie Duke is the Community Outreach Coordinator at ABA Technologies. She received her Master's of Science degree in Applied Behavior Analysis and Organizational Behavior Management from Florida Institute of Technology in July 2023. She previously received a Bachelor’s degree in Family Studies with a minor in Autism Studies from Utah Valley University. Her applied experience includes several years working with autistic teens and adults.
Alison Betz
Alison Betz is vice president of business development and a senior consultant in the clinical and fleet areas of business. In her dual roles, she builds networks, works to understand industry needs, and crafts solutions to critical challenges facing clients. Additionally, she heads up B2B sales and delivers a suite of services, including program and safety assessments, leadership coaching, consulting, and process and systems design.
Matthew Betz
After spending over 35 years in fleet industry sales roles, Matthew Betz moved to the other side of the desk, taking a role in fleet management at DTE Energy in Detroit. In this role, he was responsible for on-boarding DTE’s first ever fleet management company, leads the DTE Fleet EV program, and is involved in DTE’s leading fleet safety program.
Maddie Duke
Maddie Duke is the Community Outreach Coordinator at ABA Technologies. She received her Master's of Science degree in Applied Behavior Analysis and Organizational Behavior Management from Florida Institute of Technology in July 2023. She previously received a Bachelor’s degree in Family Studies with a minor in Autism Studies from Utah Valley University. Her applied experience includes several years working with autistic teens and adults.
Articles
Affecting Risky Driver Behavior
Dr. Betz explores the underlying factors that lead people to make unsafe choices on the road, such as texting while driving or applying makeup behind the wheel. She emphasizes that understanding the motivations behind these behaviors is crucial for developing effective strategies to promote safer driving practices.
Why Won't My Drivers Do What I Need Them to Do?
After decades of working with fleet professionals, Matthew Betz identifies a common frustration: despite investments in safety equipment, driver training, telematics, and compliance programs, many fleet managers struggle to influence real behavior change in their drivers.
Learn More About our Fleet Safety Solutions
Comprehensive Safety Assessment
Our Comprehensive Safety Assessment is a customized evaluation designed to strengthen fleet safety culture and reduce risks. This in-depth assessment identifies key safety behaviors, uncovers contributing factors to unsafe driving conditions, and provides targeted recommendations to enhance driver performance and overall fleet safety.
Shaping Safety Excellence
Shaping Safety Excellence is a customized, blended learning program designed to equip fleet supervisors with the skills and tools needed to drive safe behaviors and foster a strong safety culture. This interactive program blends eLearning, live training, and ongoing support to ensure long-term success in promoting fleet safety.