The key to changing old habits is reinforcing new behaviors.
Drivers know what they should do, so why don’t they?
Unsafe practices such as speeding, distracted driving, or tailgating put drivers at risk and inflate operational costs through damages and legal liabilities.
Too many fleet safety programs focus on the what (unsafe driving) instead of the why (the root cause of the behavior). This leads to generic, compliance-heavy training methods that rarely change behavior in the long term.
Using behavioral science principles and real-time data analytics, we build tailored fleet management solutions that last.
How We Work With You
Our tailored solutions start with a deep understanding of your organization. We then work with your management team to develop and implement custom training and support designed to modify driver behavior, enhance operational safety, and ensure compliance with the highest industry standards.
Results:
- Fewer incidents
- Enhanced driver safety
- Improved driver satisfaction and retention
- Better compliance with safety regulations and protocols
- Lasting, scalable improvements driven by data
Our tailored solutions start with a deep understanding of your organization. We then work with your management team to develop and implement custom training and support designed to modify driver behavior, enhance operational safety, and ensure compliance with the highest industry standards.
Results:
- Fewer incidents
- Enhanced driver safety
- Improved driver satisfaction and retention
- Better compliance with safety regulations and protocols
- Lasting, scalable improvements driven by data
Our Process
Telematics and Observation
Evaluating your fleet’s data to understand existing behaviors and safety culture.
Behavioral Audits
Assessing current training as well as interactions between drivers and supervisors to uncover root causes of unsafe practices — some that you may not have even been aware of.
Tailored Training Solutions
Designing customized training programs and personalized learning solutions for each segment of the driver workforce.
Supervisory Coaching
Empowering supervisors with tools to provide constructive feedback and ongoing support, fostering a culture of safety.
Continuous Improvement
Implementing solutions across the company and improving them continuously to impact driver performance, safety outcomes, and company culture.
Shaping Safety Excellence: Empowering Supervisors to Drive Safer Outcomes
Supervisors are key to any safety system. Our Shaping Safety Excellence program gives them the skills to coach effectively, identify root causes, and promote safer behavior through reinforcement and accountability.
What’s included:
- Safety goal alignment and custom delivery roadmap
- Blended eLearning and instructor-led sessions
- Training in behavioral diagnostics and coaching strategies
We also offer behavioral safety coaching to help your leadership apply these tools within existing systems—no overhaul required.
Telematics and Observation
Evaluating your fleet’s data to understand existing behaviors and safety culture.
Behavioral Audits
Assessing current training as well as interactions between drivers and supervisors to uncover root causes of unsafe practices — some that you may not have even been aware of.
Tailored Training Solutions
Designing customized training programs and personalized learning solutions for each segment of the driver workforce.
Supervisory Coaching
Empowering supervisors with tools to provide constructive feedback and ongoing support, fostering a culture of safety.
Continuous Improvement
Implementing solutions across the company and improving them continuously to impact driver performance, safety outcomes, and company culture.
Shaping Safety Excellence: Empowering Supervisors to Drive Safer Outcomes
Supervisors are key to any safety system. Our Shaping Safety Excellence program gives them the skills to coach effectively, identify root causes, and promote safer behavior through reinforcement and accountability.
What’s included:
- Safety goal alignment and custom delivery roadmap
- Blended eLearning and instructor-led sessions
- Training in behavioral diagnostics and coaching strategies
We also offer behavioral safety coaching to help your leadership apply these tools within existing systems—no overhaul required.
Success Story - A Case Study
Introduction
A well-established landscaping company with a substantial regional fleet faced persistent safety challenges despite implementing various traditional approaches. Their drivers were experiencing higher-than-acceptable incident rates involving speeding, hard braking, and hard turns, which impacted both operational efficiency and costs. Previous attempts to address these issues through policy changes and technology-based monitoring had yielded only temporary improvements. By partnering with our team to implement a behavior-based safety program grounded in scientific principles, the company achieved a significant reduction in fleet accidents and decreased safety violations within just 5 months.
Introduction
A well-established landscaping company with a substantial regional fleet faced persistent safety challenges despite implementing various traditional approaches. Their drivers were experiencing higher-than-acceptable incident rates involving speeding, hard braking, and hard turns, which impacted both operational efficiency and costs. Previous attempts to address these issues through policy changes and technology-based monitoring had yielded only temporary improvements. By partnering with our team to implement a behavior-based safety program grounded in scientific principles, the company achieved a significant reduction in fleet accidents and decreased safety violations within just 5 months.
What Is Behavior-Based Safety?
Behavior-based safety (BBS) is an approach to occupational risk management that uses the science of behavior to increase safe behavior and reduce workplace injuries.
Behavior-based safety (BBS) is an approach to occupational risk management that uses the science of behavior to increase safe behavior and reduce workplace injuries.
Driver Behavior: The Key to Fleet Safety
IVP of Clinical Product and Senior Consultant Alison Betz talks with the Fleet Safety Geeks about the importance of driver behavior in fleet safety. She shares her insights on how to identify and address risky driving behaviors and the latest trends in driver safety technology.
Safety Series
Dr. Terry McSween partnered with ABA Technologies Inc. to offer an invaluable learning opportunity to support the successful implementation and maintenance of a values-based, behavior-based safety (BBS) process.