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Business Essentials for Behavior Analysts

1 hours, 24 minutes
1.5 BACB

“You will find that, as I’ve mentioned earlier, that 60 percent of small businesses fail. If you fail, just get back up and dust yourself off again. Don’t be afraid if you fail, because at that point you can only move yourself forward.”  

Craig Onstott, MBA, PMP 


So, you are a behavior analyst, and you want to start your own business, but you have limited repertoire. No worries! In this course, join Craig Onstott as he guides you through what it means to be a successful entrepreneur through effective management, marketing strategies, financial assessments, and most importantly, understanding your options on the kinds of corporations out there. In addition, this course discusses opportunities for your new business venture and demonstrates the competitive advantages of having an entrepreneurial strategy. 

Learning Objectives

What you’ll learn in the course and be able to do afterward

  1. Define and describe what it means to be an entrepreneur.
  2. Define and describe what is meant by a small business. 
  3. Discuss competitive advantages of entrepreneurial firms. 
  4. List and describe characteristics of a successful entrepreneur. 
  5. Discuss the competitive advantage of entrepreneurial strategy.
  6. Analyze strategies that create opportunities. 
  7. Manage entrepreneurial firms for results using entrepreneurial strategies.
  8. Discuss opportunities for your new business venture. 
    • E-commerce
    • Franchising
    • Startups and buyouts 
    • The family business
  9. List and briefly describe different types of business structures. 
    • Sole proprietorship
    • Partnerships
    • Partnerships and Limited Partnerships
  10. List and briefly describe different types of corporations.
    • S Corporations
    • C Corporations
    • Limited Liability Company
  11. Create a business plan for your new venture. 
    • Discuss “What is a business plan?”
    • Discuss the need for a business plan. 
    • Discuss how much planning is necessary.
    • Discuss resources for business-plan preparation.
    • Discuss business-plan content.
  12. List and describe small business marketing strategies. 
    • Discuss, “What is small business marketing?” 
    • Discuss marketing research process.
    • Discuss market segmentation.
    • Discuss sales forecasting. 
    • Analyze creating a formal marketing plan.
  13. Analyze small business management. 
    • Discuss characteristics of small-firm management.
    • Discuss managerial work that a small business has. 
    • Discuss time-management skills needed to manage a small business. 
    • Discuss strategies to obtain outside management assistance. 
    • Analyze accounting activities required in a small firm. 
    • Assess financial performance of a small business. 


This course is delivered through Florida Tech. Clicking "Enroll Now" will take you to Florida Tech’s website where you can Add to CartCheckout, and complete the course. Come back to our website for podcasts, blogs, courses, and content.


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