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In the 1978 seminal article Social Validity: The Case for Subjective Measurement or How Applied Behavior Analysis is Finding its Heart, Montrose M. Wolf discusses, among other things, the inception of the Journal of Applied Behavior Analysis (JABA) in 1968. He writes that he was tasked with stating the purpose of the journal before it could go to press.

An extension of Kennedy’s work was published seven years later in 1999, by James Carr and colleagues. Their paper assessed the frequency of social-validity measures reported in the first 31 years of JABA. They analyzed the difference in trends of reporting social validity for experiments that had highly controlled analog settings versus more naturalistic and dynamic settings. The reason for doing so harkens back to Kennedy’s comments about the difference between basic and applied research. 

The Heart of ABA: The Evolution of Social-Validity Reporting in JABA Part 2 of 3 In 1991, Schwartz and Baer publish a paper discussing