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What comes to mind when you hear the word brand?

Someone recently sent me a rather gloomy article titled, “You

Rules are everywhere, from the Ten Commandments to those whose violations bring us into traffic court. It is no surprise that rule-governed behavior occupies such a prominent place in behavior-analytic theory.

Psychologically speaking, an agent is an entity responsible for a course of action. Some psychological agents with which many of us are familiar are “personality,” “conscience,” “self,” and “stress.” Each of these agents is said to be responsible for behavior: 

I recently found myself caught up in a great discussion with two colleagues, both of whom I highly respect, concerning a particular term that we see in many places in our science.

I recently found myself caught up in a great discussion with two colleagues, both of whom I highly respect, concerning a particular term that we see in many places in our science.

 Once upon a time, there were twins named Immedium and Procrastinium. As their names might suggest, the two approached tasks very differently. When a deadline was assigned, Procrastinium’s first reaction was to do something else, while Immedium started on it and soon got it done, PDQ, kazaam, what’s next?

 Once upon a time, there were twins named Immedium and Procrastinium. As their names might suggest, the two approached tasks very differently. When a deadline was assigned, Procrastinium’s first reaction was to do something else, while Immedium started on it and soon got it done, PDQ, kazaam, what’s next?

The end of the year can be a busy time of hustle and bustle as you wrap up work and manage the end of year holiday celebrations.

The end of the year can be a busy time of hustle and bustle as you wrap up work and manage the end of year holiday celebrations.

Persistence is a topic of folk wisdom and behavioral science. Admiral Farragut’s “Damn the torpedoes; full speed ahead!” or sayings like “Never say die” all point to staying the course, even when it’s rough.

Persistence is a topic of folk wisdom and behavioral science. Admiral Farragut’s “Damn the torpedoes; full speed ahead!” or sayings like “Never say die” all point to staying the course, even when it’s rough.