The Term DRO

Tuesday, 25 Aug 2020 by Andy Lattal, PhD
Bad or Possibly Redeemable Label? A procedure in which each target response postpones a scheduled reinforcer most often is described in both the basic and applied research and practice literature as a

Ethical Dilemma

Recently, Tom Freeman, MS, BCBA, LBA-NY, LBA-MA, and current senior vice-president of ABA Technologies, Inc., received a question from a colleague regarding an ethical dilemma of sorts. Following is the exchange between the two—one that, hopefully, will be helpful to others confronted with a similar issue. Question:

Covid-19 Dreamin’

Tuesday, 18 Aug 2020 by Andy Lattal, PhD
I, like many people of my age, am gravely concerned about getting infec

Praying Deer

Tuesday, 11 Aug 2020 by Andy Lattal, PhD
For the past six months I have had the

Are Bigger Reinforcers Better?

Tuesday, 4 Aug 2020 by Andy Lattal, PhD
 When it comes to reinforcement,

Honk More—Wait More

Tuesday, 21 Jul 2020 by Andy Lattal, PhD
The following article appeared recently in the New York Times. It describes how police in Mumbai, India, undertook an experiment to control the excessive blowing of car horns by drivers caught in what must be nightmarish traffic in that largest of Indian cities.


Tuesday, 14 Jul 2020 by Andy Lattal, PhD
Happiness pervades modern life. It is a major topic of talk-show interviews, best-selling books, psychotherapeutic interactions, everyday gossip (“How can she really be happy with him?”), and personal ruminations. Poets, cartoonists, and novelists have done as good a job as psychologists in understanding it.

Natural A-B-A (Reversal) Designs

Friday, 10 Jul 2020 by Andy Lattal, PhD
The A-B-A, or reversal, design is one of the most recognized, single-case experimental designs in both research and practice (although in practice, the return to baseline is followed by a return to the treatment, or B, phase). In non-experimental settings, A-B, or non-reversal designs, occur often.

Getting to the Cause of Things

Tuesday, 7 Jul 2020 by Andy Lattal, PhD
“Why did Johnny just throw the mother of all temper tantrums?” is a question many of you have asked and been asked, in some form or another. The response to this question, under scrutiny, may have been different. The perpetrator may have been different.

What Does it Mean to Say Ours is “A Science of Behavior?"

Tuesday, 30 Jun 2020 by Andy Lattal, PhD
Every behavior analyst (hopefully) has learned that ours is a science of behavior. We do not learn that ours is a science of the individual or a science of the person. Why is that? Are we not, however, concerned with people, you may ask?

Rapid Habit Formation

Tuesday, 23 Jun 2020 by Michael McCarthy
3 Steps to protect your team during pandemics Lessons from Lean Hospitals and OBM When pandemics